Things One Should Know About Golf Course Hospitality Management
Golf course hospitality management is the key to success in the golf course business. A golf course hospitality management has to make sure that customers have fun and enjoy their club experience. Everything else, like profit, comes after.
Golf club needs employees to serve members.
A golf club is a place where people come together to play golf. It aims to give complete satisfaction to its members, and one of the ways of achieving that is to offer them a place where they can relax and have fun with their friends and family. The golf course hospitality management employees are a very important part of its functioning as it gives a feeling of comfort to the members that they are being well looked after. The first reason these employees come into existence is that the owner or manager can’t look after all his members himself. Therefore the management decides to hire people who will ensure that each member feels special and is given special attention.
Though there are many such professionals, this paper will focus on the hospitality manager who makes sure that every member gets the warmth and service he deserves. Golf clubs require workers who can professionally serve their members. For this reason, the hospitality manager needs a lot of patience to handle all situations that may arise during his working hours. Being a hospitality professional requires one to learn how to deal with people from all walks of life and provide them with the best service possible to leave them with a positive experience from their stay at their establishment.
Hospitality helps retain new customers.
One can’t do much better than this to manage their customers. One wants them to come back while planning their next round of golf, so one gives them great service while they are on the course. But what one wants is for them to come back while they are planning their next vacation. And that happens because of hospitality, which is how one makes them feel indirectly welcome at their resort when they are not there. The world is full of customers who would like to go to one of their resorts but don’t yet know it’s their kind of place. They may love golf but only play once or twice a year, or maybe they don’t like golf at all but like getting away on vacation.
They might come if their advertising were more compelling, or if one were closer to where they live, or if the vacation fit their schedule better. But one can’t count on hearing about all these customers; one has to meet them halfway by making them feel welcome when they aren’t there. Great golf course hospitality will attract new customers to their resort and keep existing ones from leaving. It’s worth noting that no one ever got disappointed by great hospitality when he wasn’t even thinking about going anywhere.